When Harlan opened, we had already hit 40% preleased — a strong start that set the tone for what became our fastest lease-up to date.

By the numbers:

• 95% leased in just over 4 months
• Outpaced proforma by roughly 6 months
• Generated hundreds of thousands in additional rental income ahead of schedule
• Maintained and exceeded proforma market rents with minimal concessions

What made the difference?

Close collaboration with the developer and investors from day one. They were laser-focused on hitting the market at the optimal time and getting fully leased fast. We kept them informed, adjusted strategy in real-time, and stayed aggressive without sacrificing rent growth.

The result wasn't just a quick lease-up — it was a disciplined one. We proved you don't have to choose between speed and strong fundamentals when you have the right team executing the right strategy.

Looking for a collaboration like this for your property? Reach out and let's talk leasing.